Search Engine Optimization (SEO)
Search Engine Optimization is not an alternative in today’s fast-moving markets, it’s a necessity. Even the best website is useless if customers can't find it. Our SEO professionals have a single-minded goal of getting your websites to the top in the search engines. Getting your company amongst the top rankings of organic listings can be a key driver in online sales, as over 80% of online transactions begin with a search. But it can also be time-consuming and confusing. The major search engines all use different methods or algorithms to compile their search results pages and never publish their criteria.
MES takes a 100% ethical and transparent approach to using natural search engine optimization to achieve the best possible coverage for your website on major search engines like Google, Yahoo! and MSN. Our team of SEO professionals can help you:
- Take your company’s website higher on search results pages
- Increase your website’s visibility on the web
- Drive a high quality targeted traffic to your website
- Improve your conversion rate, lead generation and sales
- Get maximum ROI from your website
Our Search Engine Optimization services include:
- Website Analysis: Discover major issues that may impact how the search engines are able to crawl, index and rank your website for the terms you target. We focus on a website that works both for your customers and the search engines.
- Keyword Research: Find target keywords and phrases that have the potential to bring the most qualified traffic to your website.
- Search Engine Optimization: Includes optimisation of code and content on appropriate pages and may include creation of additional content specific pages.
- Content Development: Develop and enhance the quality and quantity of your website's content to pull in targeted traffic and links, and which is also optimized for the search engine spiders.
- Directory Submissions: Submit key sections of your website to appear within the major online directories.
- Search Engine Submissions: Submit the pages of your site so that they are included in the indexes of the major search engines and returned prominently when customers and qualified prospects query keywords that relate to your website's offering.
- Local Search Optimization: Help your businesses be found for local searches. The amount of people searching for local services continues to increase, so the opportunity to get more business from local search is also growing.
- Link Building: Increase and improve the quantity and quality of external websites that link to pages on your site in order to enhance your site's visibility within search engines.
- Website Conversion: Analyze and find out the obstacles faced by visitors that try to perform a "conversion action" (buy, register, download, request more information, etc.) on your website. Help you with a plan to overcome these obstacles and decrease the bounce rate.
- Competitive Analysis: Discover how your competition is attracting traffic, converting visitors and having success in the search engine rankings so you can identify key areas of weakness and other opportunities and position yourself against them effectively.
- Website Analytics: Analyze your website analytics reports to determine which keywords and search engines are driving traffic to your site, and which of those keywords convert to a new customer. This type of data helps us understand what is working and make the necessary adjustments to fully optimize your search marketing campaigns.
- Press Release Optimization: We can optimize your online press releases and communications for the search engines and help spread your message to the people who are interested; to reach a much larger and more targeted audience than traditional PR.
- Blog Marketing: Whether you need help setting up your blog, updating it, or just need some advice, we have the experience and results to help you increase your traffic, sales, and blog visibility.